In 2016, after successfully launch the new website and gaining insights from their users online, Holmesglen decided to promote and introduce their short courses through digital marketing.

We were engaged in collecting and analysing the UX data, to then come up with the digital strategy to increase leads and views.

We designed and ran banner ads, google adwords that point to a landing page (with customised design for each course). For each landing page, we also run AB testing throughout the campaign and study user's behavior for further revisions.

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The result was measured on the exposure of the short courses information to the target audience and their increasing responses/online inquiry. 

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