Pacific Werribee Website Re-design
UX Design for Website Development
Jan – June 2018
Digicap Solutions
Pacific Group of Companies, Australia
Lead Designer
Responsibilities
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Analysing business requirements, setting project objectives
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Identifying target audiences and establishing pasonas
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Creating user contexts and journeys
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Leading design thinking process
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Reviewing sitemap and wireframes
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Presenting proposed arroach
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Reviewing low-fidelity prototypes
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Design high-fidelity UI design
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Usability testing
The Pacific Group of Companies is an investment group who owns the Pacific Werribee and Epping shopping centre. Our team was asked to design and develop two customizable website templates that could be easily managed through the CMS. One is for destination centre and one for convenient centre.
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The design of the website needed to clearly guide the user to all information that they may need, while also adding in smart features to provide the best shopping experience possible, such as: trading hours specific for each retailer and for public holidays, commuting options, highlighting special offers, flexible promotional panels, retailer search by categories etc.
A functional and aesthetically beautiful design would be paired with intelligence to produce a website to help the Pacific Group stand out amongst it’s competitors.
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